Our History



Imagine a land where the green of hills is deeper, where your eyes and mind get lost in an endless landscape of high mountains and a calm and peaceful sea. The Terracruda winery has its roots in this magic land, in a village named Fratte Rosa, perched atop a hill that straddles the border between the two provinces of Pesaro-Urbino and Ancona, in a region that bears a plural noun, the Marches, symbol of endless surprises for visitors.

This region is at the crossroads of quality wine producing areas, where all of the three Controlled Designation of Origin (CDO) labels of the Pesaro-Urbino province are produced, i.e. the Bianchello del Metauro, the Colli Pesaresi Sangiovese and the Pergola. It was Terracruda’s choice to only produce quality wines from indigenous grapes embodying the essence of local terrains – and started up its own projects of CDO wine production and reviving of old cultivars.

Vineyards are planted with methodologies ensuring a low environmental impact. Vines are then accurately selected and grapes handpicked with the most knowledgeable respect for the land and its most precious fruit, the grapes, from which quality wines are produced for consumers to taste a sip of the best that tradition can offer.

L'enologo Giancarlo Soverchia


The Terracruda winery has a recent origin, but is inspired by an age-old passion. The project was first conceived by three partners, who had a good nose for business and felt motivated by the potentials of an area where wine production was mainly controlled by family run wineries. Without forgetting tradition but with a forward-looking approach, they started up in 2000 with the purchase of more than 20 hectares of vineyards, of which 10 were already planted with indigenous varieties, while the remaining 10 were replanted with local varieties, the Aleatico in particular, used for the production of the Pergola CDO wine. Winemaking however only started 2005 when Terracruda came into operation under supervision of the oenologist Giancarlo Soverchia (in the picture), in a new high-tech facility that was intended to combine tradition with innovation.

Agriturismo Terracruda


Terracruda is not merely synonymous with quality wines, it also means a philosophy of life. For visitors to gain an across-the-board experience of the territory hosting us, we took the initiative to enrich our offer with a Terracruda holiday farm, a tourist retreat built from an old mansion, which was accurately refurbished and converted into four independent flats. Here our guests may take a first-hand look at the art of winemaking, explore an enchanting landscape, taste the typical products of this land, enjoy the pleasure of food slowly and gracefully cooked in terracotta pots, and even become familiar with the old art of terracotta made from clay and moulded by the expert hands of craftsmen.


OCM 2011

Terracruda Winery

The principles of environmental sustainability that guide us that they could not move us to build the cellar below ground level, so as to preserve the beauty of the surrounding landscape, and obtain, at the same time, a considerable energy saving, while maintaining a constant temperature throughout the 'year, in a natural way ..... [ CONTINUE ]
TerraCruda is an example of not only a marvelous family business and being visionary about combining few strands under one brand. They are also excellent in terms of sustaining ties with local community and modern events organization.[NullnFull]


  • Events Summer 2015
    Events Summer 2015
    GOOD WINE IN GOOD TIMES The best times to taste Terracruda’s wines: dinners in the vineyard, cinema in the...
  • Cantine Aperte 2015
    Cantine Aperte 30-31 maggio 2015
    “Vedi cosa bevi, ma riconosci la qualità ad occhi chiusi”. Offerta speciale “Cantine Aperte”: soggiorna nel nostro agriturismo Appuntamento...
  • Salon des vins du soir
    Le Salon des Vins du Soir
    Botanique – Brussels – 18th & 19th April Terracruda winery will be present at the first edition of “The Salon...
Società Agricola Fratterosa S.S.
Via Serre 28, 61040 Fratte Rosa (PU)
P.IVA 02230300416
Telefono:+39 0721 777412
Fax:+39 0721 771070

Società Agricola Fratterosa S.S.
Via Serre 28, 61040 Fratte Rosa (PU) ITALY
VAT 02230300416
Telephone:+39 0721 777412
Fax:+39 0721 771070